Regulation (EU) 2025/1960
EU guarantee & GARAN guides
The harmonised legal guarantee notice becomes mandatory for EU B2C sales of physical goods on 27 September 2026. These are the parts merchants get wrong — written by the people who built the app that renders the official artwork.
Durable medium: guarantee info in Shopify order emails
Showing the notice on the product page isn't the whole obligation. Guarantee information has to reach the consumer on a durable medium, which on Shopify means the order confirmation email — a template no API can write for you.
·7 min readWhich products qualify for the GARAN label?
GARAN is voluntary, narrow, and easy to display unlawfully. It needs a producer durability guarantee that is free, covers the whole product, and runs longer than two years — and the label artwork itself is far less editable than most merchants assume.
·8 min readYou missed the 27 September EU guarantee deadline. Now what?
The regulation didn't come with a grace period announcement, and nothing switches off on 28 September. Here's a realistic read on exposure, and the order to fix things in if you're starting late.
·6 min readWhich language must the EU guarantee notice appear in?
The harmonised notice must reach the consumer in their own Member State language — which means your theme's locale is the wrong signal to key it on. A German-market shopper browsing your English theme must still see the German notice.
·6 min readWhich products need the EU guarantee notice?
The harmonised notice applies to B2C sales of physical consumer goods. Digital downloads, services, gift cards, and B2B orders sit outside it. Here's how to classify a Shopify catalogue without hand-tagging every product.
·6 min read
Compliant before the deadline, without reading any of this
EU Warranty Label renders the official notice in all 24 EU languages, matched to the shopper's market, and the GARAN label wherever a producer guarantee qualifies. Free for the mandatory notice, on unlimited products.